June 19, 2015
Optima Integrated Health (Optima) owns and operates the website www.optima4bp.com (the Site). Optima also develops, operates and distributes certain software applications (Apps), which include hosted applications. The Site and the Apps, together with the de-identified patient data analysis and reporting tools, functions and services, that are provided at the Site and/or via the Apps, are collectively referred to as the Service. The service is intended for the sole use of medical providers, not patients.
The following policy explains how Optima collects, uses and disseminates information obtained from or about you as a user of the Service. Capitalized terms used herein without definition will have the same meanings as defined in the Terms of Service applicable to the Service, which are available at www.optima4bp.com/terms-of-service.
When you visit the Site or otherwise access the Service, web servers collect general information about your visit (such as, for example, traffic data like time, date and the address of the website from which you entered the Site), which is stored as anonymous, aggregate data. Collecting such data (collectively, Traffic Data) may entail the use of software programs, web beacons, pixel tags, cookies, IP addresses or other numeric codes used to identify a computer.
The Service may be accessed by visiting the Site directly; or by using a Channel Partner (UC San Francisco Medical Center), which then communicates with Optima’s cloud-service.
Regardless of how you access the Service, to ensure the integrity of the Service, you must complete an account registration process and provide Optima with current, complete and accurate information, as more specifically required by then current registration procedures and operational prompts.
By way of illustration and not limitation, you may be required to provide the following information in order to establish your account and register for and use the Service: name, address, telephone number, e-mail address, username, password and certain preferences and permissions.
Whenever you interact with the Service, a variety of technologies are employed to automatically or passively collect Service Data. The term Service Data means all data and information that are provided by you during registration and subsequent use of the Service, and all other data and information about you that are otherwise discerned or collected by Optima based on your access and use of the Service. For clarity, Service Data includes, but is not limited to: browser or device type; operating system; time of day; identification of Site or App page views; use of particular Service features (such as, for example, report requests or viewing or responding communications from medical provider colleagues); geographic location. At no time will an App access, collect or store any of the personal contacts or photographs or any other information stored on your device without your permission.
Optima will not collect personally identifiable information from any person who is actually known to us to be under the age of 13. The Service is only available by verified request from a medical provider.
Use of Information.
Except as set forth below, at no time will any of your Personal Data be shared with any third party by Optima. Your IP address is not linked to personally identifiable information, but is used to gather broad demographic data and to monitor statistics to improve the Service.
Optima uses Traffic Data to help diagnose problems with its web servers, to administer the Service and to analyze user trends and behaviors. Optima will share Traffic Data with certain third parties for the purposes of technical and customer support.
Optima collects, stores, processes and analyzes Service Data and produces Analytics. The term Analytics means user profiles and statistics, metrics, abstractions and other analyses that are based on or derived from the Service, Service Data or your use of the Service (including without limitation, measurements of Service usage and performance), which are developed in a manner that does not disclose the identity of the Clinical Partner or any Clinician or Patient (such as, in the aggregate with other data, results and measurements) and that does not disclose any specific Service Data (unless in aggregated or de-identified form).
Optima will use your Service Data and exploit Analytics in the manner and for the purposes described in the Terms of Service, including without limitation: to use Service Data to communicate with you and (as applicable) and Clinical Partner; to access, record, collect, copy, store, process, analyze and use Service Data to provide the Service; to develop, improve, extend and test the Service (and underlying technology platforms); to design, develop and produce Analytics; to market and promote Optima and the Service using Analytics; and to disclose, distribute and transmit Service Data and/or Analytics to Clinical Partners.
IP Addresses, Cookies and Local Storage.
Optima uses your IP address to help diagnose problems with its web servers and administer the Service. Your IP address is used to help identify you and to gather demographic information. IP addresses are also used to provide an audit trail regarding use of the Service.
Cookies are pieces of information that a website transfers to your computer's hard disk for record-keeping purposes. Cookies in and of themselves do not personally identify users, although they do identify a user's computer.
At this time, the Service does not utilize cookies. However, Optima does use the local storage on your device to track whether or not you are logged in. We do not save any other information about you in local storage.
Do Not Track Policy.
Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services (including behavioral advertising services) that you do not wish such operators to track certain of your online activities, over time and across different websites.
When you turn on the Do Not Track function in your browser, Optima stops collecting the information from your browser that allows us to tailor the Service specifically to you and to develop valuable Analytics. Do Not Track signals are set on a browser-by-browser basis, so you must set them on every browser you use if you do not wish to be tracked.
For clarity, this is just our Do Not Track policy. Optima cannot and does not have control over how third parties react when you set the Do Not Track signal on your browser. In addition, the Do Not Track signal does not apply to the use of information collected prior to such request.
Sharing of Personal Data.
In operating the Service, and as it relates to Protected Health Information (PHI), Optima does not use any patient PHI, but only de-identified information to perform its Service.
Under California Civil Code Section 1798.83 (the "Shine the Light" law), California residents who provide personal information in obtaining products or services from Optima are entitled to request and obtain from us once a calendar year information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year (e.g., requests made in 2015 will receive information regarding 2014 sharing activities). If you are a California resident and would like a copy of this information, please submit a written request to:
Optima Integrated Health, Inc.
Attn: California/Shine the Light
1781 Stone Pine Lane
Menlo Park, CA-94025
Information collected by Optima is stored in operating environments that are secured using commercially available tools and procedures, and which are not made generally available to the public. Unfortunately, no data transmission over the Internet and/or wireless networks can be guaranteed to be 100% secure. As a result, Optima cannot unequivocally guarantee the security of any information you provide, and you do so at your own risk. Once Optima receives your information, it will make reasonable efforts to ensure its security on Optima's systems.
You may be able to obtain an App, access the Service and/or communicate with the Service from, and you may be able to link or communicate from the Service to, applications, devices, distribution platforms and websites owned and operated by Channel Partners and Clinical Partners. These other applications, devices, platforms and websites are not operated or controlled by Optima. Additional or different terms and conditions (including without limitation, privacy and security practices) apply when you access and use such other applications, devices, platforms and websites, which are not the responsibility of Optima.
If you terminate your registration and account for the Service, or if your registration or account is terminated for any reason by Optima, then Optima will remove your Service Data from the Service; provided, Optima may retain and use your Service Data in the manner described herein, but only in aggregated or de-identified form.
You may correct or otherwise change your registration data by contacting Optima, as provided below.
Optima Integrated Health, Inc.
1781 Stone Pine Lane
Menlo Park, CA-94025